Happy Tuesday: OS 3.0 Preview – Updated

Thank you Engadget

In less than a half-hour, 10AM PST or 1PM here in Toronto, Apple will be showcasing a public preview of their iPhone OS 3.0 software which has yet an unspecified release date. Such previews are necessary not only to keep user hype at peak levels and fan websites busy, but to help developers famiarise themselves with upcoming features of the OS which will impact their applications.

Though there is uncertainty as to whether tethering and MMS will actually be delivered in OS 3.0, we have certain hope that copy and paste will finally grace our small screens. With those simple implementations, Apple could take the bite out of naysayer’s mouths in one fell swoop. But then again, Apple thrive on controversy.

TouchMyApps will have plenty to say today about the upcoming OS as our interest is as peaked as a bore-hole in a change room.

For many users, the inclusion of the following will be welcome:

Cut and Paste

MMS

Tethering

Search

Landscape Mode

and many more features especially aimed at the developer.

You can check out the live blog action over at Ars Technica and Apple’s Quicktime video of the event here. The entire transcript verbatim from David Chartier is available after the jump as well as photos from Gizmodo. Thanks Ars and Giz for the great work!Below is the entire event as narrated by David Chartier.

10:01
David Chartier:    Event is starting, “we’re going to give you a preview of iPhone OS.”
10:01
David Chartier:    Greg Jaswiak giving the intro.
10:01
David Chartier:    iPhone is now in 80 countries around the world.
10:02
David Chartier:  A year ago just in a handful of countries.
10:02
David Chartier:    Set a public goal to sell 10 million iPhones by 2008, and we “blew that number away.” Sold 13.7m iPhones.
10:02
David Chartier:    17 million iPhones sold total so far.
10:03
David Chartier:  Including the iPod touch, over 30 million iPhone OS units have been sold.
10:03
David Chartier:    Introduced the first beta for developers a year ago, have had over 800,000 downloads since then.
10:03
David Chartier:    Over 50,000 individuals and companies join the iPhone Developer Program.
10:04
David Chartier:    Over 60 percent have never developed for a mobile platform before.
10:04
David Chartier:    Quotes Gameloft, maker of Spartan action game and 2 million copies sold in a few months.
10:05
David Chartier:    Now playing a short video of Steve Demeter, developer of Trism.
10:06
David Chartier:  Steve happy about the success he’s had in the iPhone, touts not needing to be a large company to be successful in the App Store.
10:06
David Chartier:    Now over 25,000 apps in the App Store today.
10:07
David Chartier:    ”There has been some curiosity over the App Store submission process.”
10:07
David Chartier:    98 percent of apps have been approved in seven days or less, have now surpassed over 800 million downloads.
10:07

chartier: http://twitpic.com/26q26 – apple Town Hall
10:08
David Chartier:    Thanks developers for giving customers a reason to want an iPhone and iPod touch.
10:08
David Chartier:  Now bringing Scott Forstall to preview iPhone OS 3.0.
10:08
David Chartier:    ”This is a major update to the iPhone operating system.”
10:09
David Chartier:  ” It comes with incredible features for developers and customers,” starting to talk about what’s here for developers.
10:09
David Chartier:  If you lose the site we’re posting this to irc.arstechnica.com #appleevent and http://twitter.com/arsInfiniteLoop
10:09
David Chartier:    Scott notes that Apple provides the same API tools it uses to developers, and this is the next generation of the native SDK with 1,000 new APIs.
10:11
David Chartier:    Scott notes developers’ freedom of offering apps for free or setting a price, where Apple takes 30 percent and charges on credit card fees.
10:11
David Chartier:    Scott notes that devs are requesting other business models, like subscriptions, additional level charges, and new content for apps.
10:12
David Chartier:    ”These days you have to sell one application per book, for example, and developers want a book store built into the app.”
10:12
David Chartier:    ”Today we’re supporting all of these additional business models.”
10:12
David Chartier:    Demoing system for purchasing new content from within an app.
10:12
David Chartier:    ”You can now purchase a game that comes wiht 10 levels, and when you’re done playing those levels, you can purchase the next 10 levels for the game.”
10:13
David Chartier:  Another example: city guides. With iPhone OS 3.0, you can sell one generic application with seprate “city packs.”
10:13
David Chartier:    All of it is tied into the iTunes Store. You’re asked for your iTunes password but you remain within the app.
10:14
David Chartier:  Audience has been silenced, iPod ad music is playing.
10:14
David Chartier:    Developer picks the price for in-app purchased items. Same 70 percent goes to developer, charing no credit card fees, and developers are still paid monthly. But: this is only for paid apps; free apps cannot charge for content.
10:14
David Chartier:  ”Free apps remain free.”
10:15
David Chartier:    Now: Peer to Peer connectivity.
10:15
David Chartier:  Scott offers an example: kids in the car and they want to play games back and forth.
10:15
David Chartier:    iPhone 3.0 now has a standard system for finding other devices in the same area – no WiFi network needed.
10:16
David Chartier:    Automatic discovery performed over Bluetooth.
10:16
David Chartier:    No pairing.
10:16
David Chartier:    Bonjour-powered, and not just for games, but games are an obvious implication.
10:17
David Chartier:  Now, Accessories
10:17
David Chartier:    ”Thriving ecosystem for accessories. Thousands of developers building thousands of accessories.” Demonstrates a speaker set that works with the iPhone.
10:17
David Chartier:    Taking accessory support to the “next level.”
10:18
David Chartier:    iPhone OS 3.0 can talk directly to an accessory.
10:18
David Chartier:    iPhone can control the speaker’s EQ, for example.
10:18
David Chartier:    Now talking about FM transmitters for cars.
10:18
David Chartier:    FM signal can be controlled from the iPhone’s display.
10:19
David Chartier:    Now talking about medical devices and accessories.
10:19
David Chartier:    iPhone apps can send data from medical devices straight to doctors.
10:19
David Chartier:    Also enabling some of this over Bluetooth. “We support all the standard built-in protocols.”
10:19
David Chartier:    ”Or build your own custom protocols if you want.”
10:20
David Chartier:    Now: Maps.
10:20
David Chartier:    Touts working with Google to build a great Maps app.
10:21
David Chartier:    ”We’re taking the heart of the Maps application and making it a public API so developers can embed that map in their apps.”
10:21
David Chartier:    You can pinch and zoom, get satellite view, hybrid, standard map, add custom notes, use WiFi and cell triangulation.”
10:22
David Chartier:  Even reverse geocoding.
10:22
David Chartier:    Now enabling developers to use Core Location as the basis for turn by turn apps.
10:22
David Chartier:  Can use WiFi and cell triangulation, but there’s one catch: “Bring your own maps.”
10:22
David Chartier:  Due to licensing, Apple cannot allow developers to use the Maps app tiles.
10:23
David Chartier:    Finally: Push Notifications. “We’re late on this one.”
10:23
David Chartier:    Within two months of launchign the app store, we had over 1,000 apps on the store, and over 100,000,000 downloaded apps.
10:23
David Chartier:    ”We had to complete rearchitect the server for Push Notifications.”
10:23
David Chartier:  ”That’s what we’ve been doing over the last 6 months.”
10:24
David Chartier:  Now tackling background processes: “It’s not good for the customer.”
10:24
David Chartier:    Bkg processes don’t let the phone go to sleep, drain the battery, etc.
10:24
David Chartier:    Apple tested apps that ran in the bkg on BlackBerry, Windows Mobile, etc.
10:25
David Chartier:    ”In all cases, standby time dropped by 80 percent or more.”
10:25
David Chartier:    Using Push Notifications on iPhone, standby time only dropped by 23 percent when testing an IM app.
10:25
David Chartier:    Apple has been working with 3rd party developers already to test this, now talking about an IM app, looks like AIM.
10:26
David Chartier:    Now refreshing about how Push Notifications work: 3rd party server pushes notifications through to Apple and to the user’s iPhone.
10:26
David Chartier:    Can push sounds, text alerts
10:27
David Chartier:    ”The nice part about this is: it scales.”
10:27
David Chartier:    Push Notifications is a “unified, generic service for all devs.” Maintains battery life, performance, and has been optimized for mobile networks.
10:27
David Chartier:  ”We’re doing all the hard work” of customizing Push Notifications for all 80 countries the iPhone is in. “Each carrier works differently.”
10:28
David Chartier:    Now discussing more of the new APIs. Has a new email sheet so apps don’t have to quit.
10:28
David Chartier:    Proximity sensors, iPod library access.
10:28
David Chartier:    Streaming audio and video over HTTP so it even goes through firewalls.
10:28
David Chartier:    Data detectors, built in VoIP APIs.
10:29
David Chartier:    Introducing some developers who have been testing this.
10:29
David Chartier:
10:29
David Chartier:    Meebo chat service is first.

David Chartier:    35m peope sending 5 billion IMs per month.
10:30
David Chartier:    Seth Sternberg of Meebo taking the stage.
10:30
David Chartier:    Paul Sodin helping to demo.
10:30
David Chartier:    Meebo has developed a native iPhone app (previously had a web app).
10:31
David Chartier:    Demoing Meebo’s chat UI, multi-network support like AIM, MSN, and a new network Meebo has.
10:31
David Chartier:    Paul is typing, audience chuckles as some misspellings.
10:32
David Chartier:    ”Push is the last thing we needed to build a truly great experience.”
10:33
David Chartier:    Switches over to updates panel where notices like a friend addition and a new IM are waiting.
10:33
David Chartier:    Meebo demo done, Scott Forstall takes the stage again.
10:33
David Chartier:    Scott introduces EA, “one of the largest game deevelopers in the world with 10 great games on the App Store.”
10:33
David Chartier:  Brings up Travis Boatman from EA
10:34
David Chartier:  Travis introduces The Sims 3.0
10:34
David Chartier:    Demoing a Sims character walking around a house, other game features like customizing the house.
10:35
David Chartier:    An icon introduces new features available to the game which can be purchased right in game.
10:35
David Chartier:    Sims character is now going to use the media center and play music from the user’s iPod library.
10:36
David Chartier:    EA demo concluding.
10:36
David Chartier:    Scott Forstall now introducing Oracle.
10:36
David Chartier:    Hody Crouch from Oracle takes the stage.
10:37
David Chartier:    Oracle has 5 iPhone apps in the store, will be “enhancing some of our apps with the new iPhone SDK.”
10:38
David Chartier:  iPhone receives an alert about stock, taps reminder to launch Oracle app.
10:38
David Chartier:  Now talking about notifying retailers who are going to be short on product stock, switching to mobile sales application.
10:39
David Chartier:    Without leaving the app user can send an email to the customer to warn them about stock.
10:40
David Chartier:    Two of Oracle’s apps are using new iPhone SDK features: email sheet and Push Notifications. Scott Forstall’s back and introducing JD Power.
10:40
David Chartier:    ”Business users love the iPhone, and they love it even more thanks to Oracle.”
10:40
David Chartier:  Now talking about ESPN (not JD Power). Bringing up Oke Okaro of ESPN.
10:40
David Chartier:    Oke talking about ESPN Alerts app that can now receive instant alerts.
10:41
David Chartier:    Using Push Notifications, ESPN app plays custom sound with a sports score alert.
10:42
David Chartier:    App is now streaming video.
10:42
David Chartier:    ESPN app uses the new media player that is more network aware (3G, WiFi, etc).
10:43
David Chartier:  Now integrates ESPN’s iPhone web app to grab more info.
10:44
David Chartier:    Scott takes the stage once again, notes that ESPN delivers over 50 million alerts each month which is a primary reason why Push Notifications had to be redesigned.
10:44
David Chartier:    Now up is LifeScan.
10:44
David Chartier:    Anita Mathew of LifeScan on stage.
10:45
David Chartier:    Anita talking about an app for simplifying diabetes management.
10:46
David Chartier:    Talking about checking blood sugar, and the reader can now transmit the reading to an iPhone using Bluetooth or the Dock connector.
10:47
David Chartier:    Demoing app that can add notes, record readings, help plan meals.
10:47
David Chartier:    App can display thorough data on foot content, calculate insulin, glucose content.
10:48
David Chartier:  App can communcate with greater diabetes community, alert friends and family of current health
10:49
David Chartier:  App can list data, turn it to display an interactive graph
10:50
David Chartier:  LifeScan also working with FDA to meet all regulatory requirements.
10:50
David Chartier:  Protip, diabetes suffers typically have a lot of foot/leg issues :)
10:51
David Chartier:  Scott Forstall back on stage. Next is ngmoco
10:51
David Chartier:    ngmoco was one of the first iFund companies, exclusively develops iPhone games. Neil Young of ngmoco takes the stage.
10:52
David Chartier:  Neil is excited about the always-on, connected nature of the iPhone. Talking about new types of social play
10:52
David Chartier:  Showing off two games that “couldn’t be farther apart in terms of their content,” but they’re both leveraging new iPhone SDK features.
10:53
David Chartier:    First is Touch Pets, second is LiveFire
10:53
David Chartier:  Touch Pets receives a Push Notification about being invited to a “play date” with someone else’s dog.
10:53
David Chartier:    Touch Pets is the first social pet game with a social network.
10:53
David Chartier:    ”Scruff” is playing with “Mittens,” demo of touchign to play with the dogs.
10:54
David Chartier:    Demoing more toys users can buy in game to play with pets
10:55
David Chartier:    new toy packs can cost 99¢, demoing pet toy inventory and putting a baseball cap on a dog.
10:55
David Chartier:    Now demoing LiveFire
10:56
David Chartier:  First person shooter game, walking around and demoing how control and looking system works.
10:56
David Chartier:    Shake to jump, now shooting an opponent.
10:56
David Chartier:    Can send a push notification to a friend to get into the game.
10:56
David Chartier:    In-app commerce, can buy new weapons.
10:57
David Chartier:    Demoer is getting into the game.
10:57
David Chartier:  Forstall back on stage.
10:58
David Chartier:  Now up is Smule, creator of Ocarina iPhone music app
10:58
David Chartier:    Dr. Ge Wang takes stage to talk about new app.
10:59
David Chartier:  Talking about Ocarina’s success.

11:00
David Chartier:  New app: Leaf Trmobone
11:00
David Chartier:    Leaf Trombone World Stage invites users to learn wacky new instruments, participate in massive online social music learning experience
11:01
David Chartier:    App lets users play music with a Guitar Hero like UI, users can also play duets
11:01
David Chartier:    our readers/commenters here are pretty fed up with all the demos
11:02
David Chartier:  Dr. Ge Wang is demoing duet feature with assistant.
11:02
David Chartier:  Audience is surprisingly enamored with demo.
11:03
David Chartier:  Forstall on stage, “how can I go on after that?”
11:03
David Chartier:  Talking about SDK again, seems like demos might be over.
11:04
David Chartier:    iPhone OS 3.0 has over 100 new features fo rcustomers, starting with Copy and Paste
11:04
David Chartier:  Apple has been workign really hard on a copy and paste UI.
11:05
David Chartier:  Scott launches Mail, replies to a message, double taps on a word to present a cut, copy, paste popup.
11:05
David Chartier:  Two draggable icons appear for customizing the selection. Double tap in an empty space to bring up bubble and paste.
11:06
David Chartier:    Double taps again to select again, selects entire block of text and pastes again.
11:06
David Chartier:  It works across all apps.
11:06
David Chartier:    Opens Notes app, selects text from a note, taps to select and gets a select or select all bubble. Goes into Mail message and pastes.
11:06
David Chartier:  Can also copy web content.
11:07
David Chartier:  Holds finger on a paragraph of text containing bold words and linked text, iPhone smart enough to select entire chunk, Scott customizes and selects a second chunk.
11:07
David Chartier:    Opens Mail, pastes chunk in with formatting.
11:07
David Chartier:    Shake to undo.
11:08
David Chartier:    Shake opens dialog with option to undo or cancel
11:08
David Chartier:  Opens SMS app, there’s a camera icon in the lower left.
11:08
David Chartier:    Still demoing copy and paste.
11:08
David Chartier:    Now going to demo copy and paste with 3rd party apps, opens Wiki Mobile
11:09
David Chartier:    Puts finger down, selection automatically highlights paragraph, copies text, opens a Mail message and pastes with formatting.
11:09
David Chartier:  Now demoing multi-photo mailing.
11:10
David Chartier:  Action button in Photos app now lets users to tap multiple photos to select and paste into a message.
11:10
David Chartier:  Demo over, Scott now summarizing cut, copy, paste, 3rd party app support, shake to undo, etc.
11:11
David Chartier:  Cocoa Touch supports the features natively, makes it easy for developers to use.
11:11
David Chartier:  Now: Landscape mode.
11:12
David Chartier:  Demos how turning iPhone makes Safari switch to landscape mode, use wide landscape keyboard. Now all of Apple’s key apps get it.
11:12
David Chartier:  Mail gets landscape, so does Notes.
11:12
David Chartier:    Can view and compose mail messages and notes.
11:12
David Chartier:    Keeps referring to SMS app as Messages application.
11:13
David Chartier:  Scott now talking about new Messages app, can now forward and delete individual messages.
11:13
David Chartier:  Big news is adding support for MMS
11:14
David Chartier:  Can now send and receive files, like contact cards, audio files, locations.
11:14
David Chartier:  Now have one app to send and receive these specific types of files.
11:14
David Chartier:    New app: Voice Memos
11:14
David Chartier:  Can record voice memos for yourself, lectures, uses built-in microphone or can plug in an external.
11:15
David Chartier:    Can edit, trim, and share memos over e-mail and Messages app.
11:15
David Chartier:    Now up: Calendar app
11:15
David Chartier:  Touts adding support for Exchange
11:15
David Chartier:  Now Apple supports two new calendar types: first is CalDAV
11:16
David Chartier:  Next: calendar subscriptions
11:16
David Chartier:  Use .ics format to subscribe to different calendars, no talk about syncing those.
11:16
David Chartier:  Next up: Stocks app gains news stories, more details about stocks.
11:17
David Chartier:  Now: Search
11:17
David Chartier:    Doesn’t say it’s an app, is summarizing adding search to Address Book app.
11:17
David Chartier:  Adding search to all key applications, starting with Mail.
11:17
David Chartier:    Can search from, to, subject, all headers, but not message content.
11:17
David Chartier:  Can continue search on server if message is not on the iPhone.
11:17
David Chartier:  Calendar gets search.
11:18
David Chartier:  Search in iPod too
11:18
David Chartier:  Notes app gets search, by title and entire body of a note.
11:18
David Chartier:  Wouldn’t it be nice if there was a single application where you can search across all these apps? Spotlight comes to iPhone OS 3.0.
11:19
David Chartier:  Now demoing Spotlight
11:19
David Chartier:  Flick to the left from the home screen to get Spotlight UI.
11:19
David Chartier:  Searching across all supported apps, contacts, apps, and a New York Times headline appeared.
11:19
David Chartier:  Talks about having over 100 apps on a phone, search is useful for this.
11:20
David Chartier:  Next few search items are apps, iPod music and movies
11:20
David Chartier:  Two e-mail messages and a calendar appointment are last in search results. Audience claps in approval.
11:21
David Chartier:  Note sync, notes now synchronize with a Mac or PC using iTunes.
11:21
David Chartier:    Shake to shuffle arrives on iPhone and iPod touch
11:21
David Chartier:    WiFi auto-login for hotspots.
11:22
David Chartier:  Stereo Bluetooth is now supported
11:22
David Chartier:  Anti-phishing now in Mobile Safari
11:22
David Chartier:  Safari will also remember login credentials. Parental Controls extend to movies, TV shows, and App Store apps.
11:22
David Chartier:  Support for more languages, improved keyboard for them as well.
11:23
David Chartier:  YouTube app can now log into your account to share and save favorite videos, subscribe to channels, etc.
11:23
David Chartier:  Wrapping up, recapping highlights.
11:24
David Chartier:    In app purchase, new business models, P2P connectivity, accessories can now talk through the Dock, built-in Maps for developers, Push Notifications finally arrive, cut copy and paste, landscape mode for Apple apps, Messeges app for MMS.
11:24
David Chartier:  Voice Memo app for recording audio files, Calendar gets CalDAV, Stocks app gets more info, Search across all apps and iPhone OS gains Spotlight for certain items.
11:24
David Chartier:  100 new features, 1,000 new APIs.
11:24
David Chartier:  Major update to the OS.
11:24
David Chartier:  Scott turns it back over to Joswiak
11:25
David Chartier:    Developer Beta available today
11:25
David Chartier:  Available to all devs in beta program
11:26
David Chartier:  Encouraging developers to start testing now.
11:26
David Chartier:    Available to everyone in iPhone Dev Program
11:26
David Chartier:  Joswiak moves in to iPhone availablility, adding 15 more countries to the 62 that already have it.
11:26
David Chartier:    Now 77 countries, have more info at Apple’s developer site.
11:27
David Chartier:  iPhone OS 3.0 will ship this summer, free to all iPhone 3G customers
11:27
David Chartier:  Special bonus: original iPhones can use it
11:27
David Chartier:  not all features will be available on original iPhone, such as stereo bluetooth
11:27
David Chartier:  $9.95 update for iPod touch updates
11:27
David Chartier:  Joswiak wrapping up iPhone OS 3.0 new features.
11:28
David Chartier:  Joswiak thanks audience for showing up, looks like the event’s done.
11:28
David Chartier:  Thanks everyone!!!!
11:28
David Chartier:  Engineers available upstairs for developers, press asked to stick around for Q&A.

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